Soulful, strategic support to help you bring to life your vision

7+ years in business
5000+ hours of time set free
Many heart-led businesses supported 

I'm Ready for Support

Imagine all of the impact you could create with an extra 5000 hours…

Ever since I was a child, I’ve had a deep connection to the unspoken, the energy that flows beneath the surface and the subtle details that often go unnoticed. This gift allows me to truly understand what people need, helping them bring their most cherished visions to life.

Now, I alchemise these gifts to support soulful business owners like you. Since 2018, through my creative virtual assistance business, I’ve had the privilege of working alongside heart-led visionaries. The thinkers, healers, questioners, families, and creatives who weave their soul into every aspect of their business and life. People just like you.

I see you. I understand the ups and downs, the endless to-do lists, and the delicate balance of nurturing your dreams while managing the realities of your business. You’re not just running a business, you’re living your purpose, pouring your heart into every detail.

That’s why I’m here- to offer the support and guidance you need to reclaim your time and energy. Together, we’ll create the space for your vision to grow, allowing you to focus on what lights you up. Through creative virtual assistance, online business support, social media strategy, guidance, and more- I’ll support you to free up more space and time so you can devote yourself to what you truly love.

Let’s nurture your dreams, so you can continue to lead with hear and soul, and make the impact you’re destined for.

Just some of the amazing humans I’ve worked with…

Helical Healing
Miranda Ivey Media
Lacey Barratt Photography
Lashfix Eyelash and Beauty Bar
International Association of Professional Birth Photographers

You have a big vision, and you’re weaving all of the parts of yourself together to continue to bring it to life…

But you’re tired of feeling stretched and wearing all of the hats. If you’re here, you’ve likely realised that to take the next step in your business and vision, you’ll need some support.

I see you. The people I work with are often busy weaving, and integrating every aspect of their life.

You understand how important the behind the scenes tasks like creative, admin, and social media are in helping your business run smoothly (and attracting aligned clients!) But as you grow, and expand your resources start to become stretched thin.

You might notice that you are wearing too many hats in your business, and life- Social media content creator, creative designer, copywriter, administrative support, community manager, the list grows, and grows. And that isn’t including dog walker, household manager, cycle-breaker, caretaker of your human form!

You begin to have less, and less time to focus on all the tasks, big and small, let alone yourself and the things that truly bring you joy. You are trying to hold all of the threads.

What can we do?

As a soulpreneur, it’s time to step into the leadership role of your business. Instead of being in your business working on all the day-to-day tasks, you need the space to create and envision. To dream, create, and work towards your big vision. The space to focus on the things that bring you joy, that light a fire in your belly.

The reasons why you began this business in the first place.

Each person and their business has their own unique gifts and challenges. When it comes to creative virtual assistance, social media management and supporting your business, I am here to help support you with the things that are costing you time, and space, so you can share your gifts with the people who need it.

Kind words from amazing humans…

I have been working with Kathleen for a number of years. She has been a big asset for my small business in translating my ideas creatively into online assets including websites, landing pages, sales pages, Facebook & Instagram ads and social media posts. I find her communication to be excellent and she keeps me on track. I would highly recommend Kathleen.

Miranda Ivey- Online Business Coach & Strategist

Kathleen has a beautiful ability to be able to see and hear what my message is and is gifted in assisting getting my message out to a broader audience. She is encouraging, patient, insightful and has really been part of my circle who have helped me to see a bigger vision. Kathleen also has such a wonderful gift with the visual creative side of business. She has helped streamline so many aspects of my businesses for simplicity, from my website design to emails, social media and newsletters. Kathleen really listens, supports and effortlessly offers her wisdom, experience and is wonderfully creative. I would not hesitate in recommending Kathleen’s services.Dr. Robyn Leeder – Spinal Energetics Practitioner, Holistic Mentor & Guide

Since working with Kathleen the transformation of our social media has been huge. Kathleen has assisted us in developing our new brand’s look, feel and presence in the market. From the work that Kathleen has completed with us, we have attracted so many new clients, potential collaborations and even potential new employees.

We get comments all the time that when anyone meets our team our social media is a perfect depiction of who we are and what we stand for. Most of all it has significantly reduced the overwhelm and the pressure to “always be on” with our socials. We are so grateful to have Kathleen’s input into our strategy and brand presence and look forward to an amazing 2025.

Amy Christopherson – People-centred HR Solutions

Working with Kat is an absolute dream. Her attention to detail is impeccable and things are always done on time. So much so that she keeps me on time when it’s easy to push things back in your own business. She genuinely cares as much about your business as you do. That’s a rare find. My stuff is always done in a timely manner for my business and Kat basically reads my mind. She’s a process maker not a task doer. Which is essential for my business and my personal life- of which she manages both. As a mum to 5 and 2 six figure businesses, having Kat is a non-negotiable.

Lacey Barratt - Birth Photographer & Doula

Offerings 

Soulful Online Business Support

Soulful, creative virtual assistance and strategic support.

Steady, grounded and strategic behind-the-scenes support for your systems, content, client experience, and ideas. I blend creativity, intuitive strategy, and grounded implementation to help your business run with more ease, and help you feel less alone in the process. LEARN MORE

Social Media Strategy & Content Creation

Soulful social media that feels like you.

Strategic and thoughtful, done-with-you or done-for-you content support that helps you show up online with more rhythm, resonance, and rest. Whether you’re overwhelmed, inconsistent, or just tired of content that doesn’t sound like you, this is a gentler way to grow. LEARN MORE.

Online Presence Audits

The Soulful Online Presence Audit

If your online presence feels unclear, inconsistent, or draining, this is your next step. Choose one focus and I’ll review it through the lens of strategy, design, and soul. You’ll receive insights on what’s working, what’s draining, and what to shift. Plus a 14-day action plan you can put into practice right away. LEARN MORE.

Project-Based Support

Short-term support for sacred momentum and intentional projects.

Some seasons don’t need a retainer, they need a reset. This offering is here for the projects that are waiting in the wings: launch support, digital clean-ups, design tasks, or content and projects you’re ready to finally finish. LEARN MORE.

Want to learn more? Download my services and offerings guide below to learn more about how I can support your business.

Melbourne Virtual Assistant, Soulful Strategies™ with Kathleen Amy, Creative Virtual Assistant, Soulful Systems, Soulful Strategies, melbourne creative virtual assistant

Hello beautiful soul,

If you’re all the way down here, I know you’re just like me- you notice all of the little details. You like to make sure that your whole brand, and business truly embodies your values, and that includes the people you work with.

Here’s a little more about me:

  • Intuitive Strategist

  • Human Design Projector (I really see you and your business)

  • INFJ

  • Taurus Sun, Virgo Moon, Aquarius Rising

  • Ex-teacher with a B.Ed and M.Ed in Student Wellbeing

  • Connoisseur of hand-made mugs

  • Eternal creative

  • Wife and mum of three children, one precious doggo, and two cheeky cats

  • Space and time creator

  • Soulful supporter

  • Seeker of joy and magic

  • Closet nerd and occasional farmer (the Harvest Moon kind)

My mission is to support soulful, heart-led humans in creating more time and space so they can devote themselves to what they truly love.

creative virtual assistant, melbourne virtual assistant, social media strategy melbourne, kathleen amy, soulful strategies

Hello beautiful soul,

If you’re all the way down here, I know you’re just like me- you notice all of the little details. You like to make sure that your whole brand, and business truly embodies your values, and that includes the people you work with.

Here’s a little more about me:

  • Intuitive Strategist

  • Human Design Projector (I really see you and your business)

  • INFJ

  • Taurus Sun, Virgo Moon, Aquarius Rising

  • Ex-teacher with a B.Ed and M.Ed in Student Wellbeing

  • Connoisseur of hand-made mugs

  • Eternal creative

  • Wife and mum of three children, one precious doggo, and two cheeky cats

  • Space and time creator

  • Soulful supporter

  • Seeker of joy and magic

  • Closet nerd and occasional farmer (the Harvest Moon kind)

My mission is to support soulful, heart-led humans in creating more time and space so they can devote themselves to what they truly love.

creative virtual assistant, melbourne virtual assistant, social media strategy melbourne, kathleen amy, soulful strategies

How Can I Support You?

I support heart-led visionaries in creating the space, time, and ease they crave in their businesses and lives. Through creative online business support and soulful strategies, I help you bring your vision to life and make the meaningful impact you’re destined for.

I understand the challenges of running a business that’s close to your heart, the delicate balance of your dreams, work, and personal life. I’m devoted to crafting holistic strategies and systems that honour every aspect of your journey, allowing you to lead with more ease and joy.

I believe in the magic of a supportive community that lifts you and your business higher. When you have the space to focus on what truly lights you up, the ripple effects touch every part of your life. I’ve witnessed the profound transformation that happens when you’re no longer going it alone, and it’s nothing short of extraordinary.

Each person and their business has their own unique gifts and challenges. When it comes to creative virtual assistance, social media management and supporting your business, I am here to help support you with the things that are costing you time, and space, so you can share your gifts with the people who need it.

More kind words from amazing humans…

Kathleen has been helping in my business for 12 full months now and it’s hugely benefitted my business – from being more consistent with marketing, allowing me the time and space to work on more strategic pieces or even just have the headspace to brainstorm without the pressure of doing as many admin tasks.

I had worked with a VA before Kathleen and it was an utter disaster, I was burnt and scared. The experience with Kathleen has been the stark opposite – I can trust her to get things done without having to micro manage her, I have confidence in her skills/execution and she’s great at learning new systems and if I ever have to ask her to do things differently she’s not super sensitive and is able to quickly pivot – saving time and precious energy for all. I strongly suggest working with Kathleen!

Clara McKay - Women’s Business & Alignment Coach

I’m so glad I discovered Kathleen when I was searching for someone to help me with content creation for my social media channels. Kathleen is like a breath of magical fresh air and I have absolutely loved working with her! She is very knowledgeable in content creation and design and has been an amazing support in my business. I can’t thank her enough!Jess Dzierbicki – Fertility Awareness Instructor

Kathleen is an exceptional virtual assistant; intuitive, innovative and driven. Kathleen has assisted our wedding planning and styling business during 2 incredibly busy wedding seasons. During this time, Kathleen managed all of our marketing, advertising, social media platforms, and our website; blogging monthly, editing the website fortnightly, daily social media management and coordinating our monthly marketing spend on Google Adwords, directories and exhibitions. Kathleen assisted with all wedding planning tasks: sourcing quotes, collating reports, budget, and RSVP management, preparing proposals, compiling run sheets and tasks sheets and editing all software, databases and professional documents. Kathleen assisted with all marketing and design work including brochure design, stationery design, and business signage. Many of the ad-hoc tasks Kathleen completed were essential to our daily operations, including quoting, responding to inquiries, liaising with vendors and clients and inventory and supply management. Kathleen’s time management skills are second to none; her work is meticulous, thorough and presented succinctly. Kathleen was incredibly responsive to our deadlines, demonstrating exceptional efficiency and superior communication. Kathleen is a pleasure to work with, and with a positive can-do attitude we were able to delegate more tasks and responsibilities to her. She worked under intense pressure, strict deadlines and in an industry that requires precision, design flair and initiative. Kathleen was an asset to our business, ensuring the daily operations did not lapse during our busiest months and we would highly recommend her.

Hattie Cox – Wedding Planner 

Are you ready for soulful, strategic support that gives you the space, and time, to bring to life your vision?

Apply to Work Together