Soulful Support & Creative Design for Heart-Led Women

Structure with Soul: Reclaim your time, energy, and space, and focus on what you truly love.

Meet KathleenApply to Work Together

Offerings 

Soulful Online Business Support

Soulful, creative virtual assistance and strategic support.

Steady, grounded and strategic behind-the-scenes support for your systems, content, client experience, and ideas. I blend creativity, intuitive strategy, and grounded implementation to help your business run with more ease, and help you feel less alone in the process. LEARN MORE

Social Media Strategy & Content Creation

Soulful social media that feels like you.

Strategic and thoughtful, done-with-you or done-for-you content support that helps you show up online with more rhythm, resonance, and rest. Whether you’re overwhelmed, inconsistent, or just tired of content that doesn’t sound like you, this is a gentler way to grow. LEARN MORE.

Online Presence Audits

The Soulful Online Presence Audit

If your online presence feels unclear, inconsistent, or draining, this is your next step. Choose one focus and I’ll review it through the lens of strategy, design, and soul. You’ll receive insights on what’s working, what’s draining, and what to shift. Plus a 14-day action plan you can put into practice right away. LEARN MORE.

Project-Based Support

Short-term support for sacred momentum and intentional projects.

Some seasons don’t need a retainer, they need a reset. This offering is here for the projects that are waiting in the wings: launch support, digital clean-ups, design tasks, or content and projects you’re ready to finally finish. LEARN MORE.

Kind words from amazing humans…

Working with Kat is an absolute dream. Her attention to detail is impeccable and things are always done on time. So much so that she keeps me on time when it’s easy to push things back in your own business. She genuinely cares as much about your business as you do. That’s a rare find. My stuff is always done in a timely manner for my business and Kat basically reads my mind. She’s a process maker not a task doer. Which is essential for my business and my personal life- of which she manages both. As a mum to 5 and 2 six figure businesses, having Kat is a non-negotiable.

Lacey Barratt - Birth Photographer & Doula

Kathleen has been helping in my business for 12 full months now and it’s hugely benefitted my business – from being more consistent with marketing, allowing me the time and space to work on more strategic pieces or even just have the headspace to brainstorm without the pressure of doing as many admin tasks.

I had worked with a VA before Kathleen and it was an utter disaster, I was burnt and scared. The experience with Kathleen has been the stark opposite – I can trust her to get things done without having to micro manage her, I have confidence in her skills/execution and she’s great at learning new systems and if I ever have to ask her to do things differently she’s not super sensitive and is able to quickly pivot – saving time and precious energy for all. I strongly suggest working with Kathleen!

Clara McKay - Women’s Business & Alignment Coach

Since working with Kathleen the transformation of our social media has been huge. Kathleen has assisted us in developing our new brand’s look, feel and presence in the market. From the work that Kathleen has completed with us, we have attracted so many new clients, potential collaborations and even potential new employees.

We get comments all the time that when anyone meets our team our social media is a perfect depiction of who we are and what we stand for. Most of all it has significantly reduced the overwhelm and the pressure to “always be on” with our socials. We are so grateful to have Kathleen’s input into our strategy and brand presence and look forward to an amazing 2025.

Amy Christopherson – People-centred HR Solutions

Curious about working with me?

Download my services and offerings guide below to learn more about how I can support your business.

Melbourne Virtual Assistant, Soulful Strategies™ with Kathleen Amy, Creative Virtual Assistant, Soulful Systems, Soulful Strategies, melbourne creative virtual assistant

Soulful Strategies™ Podcast 

Soulful Strategies with Kathleen Amy .Virtual, creative business podcast, Soulful Business Podcast, Soulful Systems, melbourne creative virtual assistant,

Strategies, systems, structures… so many words in business but what do they actually mean to us as heart and soul-led business owners? And then how do we bring these ideas into our business through clear, actionable steps that are in alignment with the season of life we are in?

Soulful Strategies™ is where business meets intuition.

Empowering entrepreneurial, creative and visionary business women to align their business practices with their deepest values and vision.

We’re blending strategy with soul, intuition with action, and vision with execution.

Listen in for episodes filled with actionable advice, seasonal insights, and stories, that support you, the visionary, the creative to align your business with the vision you are calling in.

Hello beautiful soul,

I am so glad you’re here…

I’m Kathleen, a soulful support partner for heart-led humans who crave more space, time, and ease in their business and life.

With nearly 7 years of experience and over 5,000 hours set free, I bring grounded guidance, creative business support, and strategic clarity to help you grow in a way that reflects your values, vision, and capacity.

Whether through content clarity, social media support, or holistic systems and strategies, my work is about helping you take aligned action, not just getting more done, but getting the right things done, in a way that feels like you.

I understand the delicate balance of dreams, deadlines, and daily life, especially when your business is close to your heart. I’m here to help hold that with you, weaving strategy with softness, and creating structures that support your whole self.

Because when you’re supported in the right ways, your business becomes more than sustainable, it becomes spacious, intentional, and deeply aligned. And that kind of ease? It ripples into everything.

creative virtual assistant, melbourne virtual assistant, social media strategy melbourne, kathleen amy, soulful strategies

Hello beautiful soul,

I am so glad you’re here…

I’m Kathleen, a soulful support partner for heart-led humans who crave more space, time, and ease in their business and life.

With nearly 7 years of experience and over 5,000 hours set free, I bring grounded guidance, creative business support, and strategic clarity to help you grow in a way that reflects your values, vision, and capacity.

Whether through content clarity, social media support, or holistic systems and strategies, my work is about helping you take aligned action, not just getting more done, but getting the right things done, in a way that feels like you.

I understand the delicate balance of dreams, deadlines, and daily life, especially when your business is close to your heart. I’m here to help hold that with you, weaving strategy with softness, and creating structures that support your whole self.

Because when you’re supported in the right ways, your business becomes more than sustainable, it becomes spacious, intentional, and deeply aligned. And that kind of ease? It ripples into everything.

More kind words from amazing humans…

Kathleen has a beautiful ability to be able to see and hear what my message is and is gifted in assisting getting my message out to a broader audience. She is encouraging, patient, insightful and has really been part of my circle who have helped me to see a bigger vision. Kathleen also has such a wonderful gift with the visual creative side of business. She has helped streamline so many aspects of my businesses for simplicity, from my website design to emails, social media and newsletters. Kathleen really listens, supports and effortlessly offers her wisdom, experience and is wonderfully creative. I would not hesitate in recommending Kathleen’s services.Dr. Robyn Leeder – Spinal Energetics Practitioner, Holistic Mentor & Guide

I have been working with Kathleen for a number of years. She has been a big asset for my small business in translating my ideas creatively into online assets including websites, landing pages, sales pages, Facebook & Instagram ads and social media posts. I find her communication to be excellent and she keeps me on track. I would highly recommend Kathleen.

Miranda Ivey- Online Business Coach & Strategist

You’re an absolute dream and I’m so happy you are in our corner. The association is finally moving like a well oiled machine and I’m so so proud of where we are from where we’ve come- and I’m stoked about where we are going. It’s literally not possible with your quick wittiness, clever strategy, and bad-assery. Thank you.International Association of Professional Birth Photographers

Are you ready for soulful, strategic support that gives you the space, and time, to bring to life your vision?

Let's Work Together