Soulful Strategies™ with Kathleen Amy |
Season 3, Episode 30
Why You Shouldn’t Take Business Advice From Everyone (Even People Who Love You)
About this episode
The moment you start sharing your work publicly, people begin to have opinions. Often those opinions come from people who genuinely care about you but that doesn’t necessarily mean they understand your audience, your work or the business you’re building.
Kathleen explores how to become more discerning about the feedback you receive without becoming hardened to it. She shares a simple three-circle framework for separating emotional support, audience insight and genuine expertise, alongside reflections from her own early years in business.
This episode also looks at the overlap between what you want to create and what your audience genuinely values. Some ideas belong in your business. Others may simply belong to you. Knowing the difference can make business decisions, visibility and feedback much easier to hold.
Timestamps
0:00 — Why You Shouldn’t Take Business Advice From Everyone
0:32 — When Everyone Has an Opinion on Your Business
1:31 — Separating Your Identity from Your Business
2:28 — Becoming Discerning, Not Hardened
3:55 — The Venn Diagram: What You Offer vs What Your Audience Needs
5:27 — Three Circles Framework for Sorting Feedback
6:50 — Story Time: You’re Just a VA
8:55 — When Comments Land Sharply
10:31 — Questions to Ask When You Receive Feedback
11:34 — Loving People and Leading Yourself
12:52 — Closing Thoughts
In this episode, you'll learn:
– Why the people closest to you may not be the right people to guide your business strategy
– The difference between emotional support, audience feedback and expert advice
– How to decide which opinions deserve your attention
– Why your offers work best where your strengths and your audience’s needs overlap
– How identity and business can become too closely intertwined
– Questions to ask when feedback makes you doubt your direction
– Why hearing someone’s perspective doesn’t mean you have to follow it
Additional resources
Business Diagnostic
Take a grounded look at where your business may be asking for more support, and find the pathway that fits what you need now.
Content Creation Hub
A guided Notion content planner to help you capture, organise, plan and review your content without starting from scratch every time.
You Are Not Your Business: Reclaiming Self-Worth Beyond Work
A related Soulful Strategies episode on separating your identity and self-worth from business outcomes.
Repurpose.io Let one core piece of content travel further, without manually reposting everything yourself.
Later Plan your content rhythm with more steadiness, spaciousness, and ease across your social platforms.
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